PENGARUH FAKTOR EKSTERNAL TERHADAP RISK PROPENSITY DAN RISK ATTITUDE DALAM KEPUTUSAN INVESTASI DI PASAR MODAL

This study extends the paradigm of external factor (sosial interaction and financial advisor) to risk propensity and risk attitude. independent variabel are eksternal faktor (sosial interaction and financial advisor) and dependent variabel are risk propensity and risk attitude. This study conducted on 104 responden of Surabaya. Data was processed using the method of GSCA (General Structured Compenent Analisys). The result found significantly influece to risk propensity. However that risk propensity has significant influence of risk attitude. It showed that investors’ propensity of risk determined by investors’ attitude of risk. Key Word : Risk Propensity, Risk Attitude, Financial Advisor, Social