STRATEGI PEMASARAN PRODUK TABUNGAN BRITAMA PADA BANK RAKYAT INDONESIA UNIT RENGEL TUBAN

the purpose of marketing, Philip Kotler (2004: 8). BRI Unit Rengel Tuban implement marketing strategies using the concepts 7P mix in the marketing mix there is a set of marketing tools known in terms of four P, the product (product), price (Price), place (place or channels of distribution) and promotion (promotion), whereas in marketing services have some additional marketing tool as people (people), physical evidence (physical facilities) and process (process), that is known as 7P it can be concluded marketing mix are product, price, place, promotion, people, physical evidence, and process. The author conducted research on savings products BritAma BRI Rengel Tuban. Understanding BritAma savings is a savings product with the ease of a variety of supported e-banking facilities and real time online system that will allow customers to transact anytime, anywhere. BRI Unit Rengel Tuban is the location where the author conducted research located at Jl. East Raya No. 112 Rengel, Tuban, East Java No. Telephone (0356) 811652nd. It provides easy access for employees and customers who want to come to the bank. Keywords: Marketing Strategy, BritAma savings, and BRI Unit Rengel Tuba