PENGARUH KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE BLACKBERRY DI SURABAYA

Business development are not separated from the competition nowadays. Entrepreneurs sued to be creative and innovative in order to keep survive. This situation stimulates entrepreneurs to maximize the company to compete with another company. To win the competition, entrepreneurs have to take efforts like giving an advantage which is competitive and offering the best quality of their products, so the company is be able to make customers come and buy the products. Method of this research used quantitative method of primary data with questionnaire by 100 customers of Blackberry smartphone as respondent, and usedmultiple linierregression test withprogram SPSS 16.00 for windows. The result shows that there is a significant positive relationship between quality on purchase decision and there is a significant positive relationship between price topurchase decision. Keywords : Quality, price, and purchase decision