PENGARUH CITRA BANK, KEPUASAN NASABAH TERHADAP KOMITMEN NASABAH MELALUI MEDIASI KEPERCAYAAN NASABAH PRODUK TABUNGAN BRITAMA BANK BRI DI SURABAYA

This study was conducted to determine the effect of customer trust are significantly mediate the effect of bank’s image and customer satisfaction to the customer commitment on the customer a Bank BRI britama in Surabaya. Sampling technique in this study was non-probability sampling method with Judment Sampling. Data were collected from 120 respondents. Respondents who have customer, in Surabaya. The analysis method used in this research is the analysis path test using the SPSS program for windows 19. Trust customer is in the mediating effect of bank’s image and customer satisfaction to the customer commitment on a Bank BRI in Surabaya. KEYWORDS. Bank’s image, customer satisfaction, customer commitment, costumer trust, SPS