PENGARUH KESADARAN MEREK, LOYALITAS MEREK DAN KUALITAS YANG DIRASAKAN TERHADAP NIAT PEMBELIAN YAMAHA MIO DI SURABAYA

The purpose of this study was to examine and analyze the partial positive influence of independent variables there are Brand Awarness, Brand Loyalty, and Perceived Quality on the dependent variable is Purchase Intention and to examine and analyze the simultaneous positive influence of the independent variables on the dependent variable. The researcher take an object on Yamaha Mio Surabaya . Researcher used one hundred respondents of sample size by using questionnaires. Researcher use Judgement Sampling for the sampling techniques and using multiple linear regression for the data analysis techniques. The results of this study, Brand Awareness does not significantly influence on Purchase Intention Yamaha Mio in Surabaya while variable Brand Loyalty and Quality Perceived partially significant influence on Purchase Intentions Yamaha Mio in Surabaya and the second results Brand Awareness , Brand Loyalty and Perceived Quality simultaneously positive influence on Purchase Intention Yamaha Mio in Surabaya Keywords: Brand Awareness, Brand loyalty, Percieved Quality, Purchase Intentio