ANALISIS STRATEGI PEMASARAN BATIK AL-WARITS BANGKALAN MADURA

Marketing is one of basic activities done by businessmen in its efforts to maintain their survival, to grow and profit. With respect to the marketing modern adult it had role very large perform a supporting directly to increasing profit and competition company One strategy can be implemented by industry small and medium is apply analysis marketing strategies. The purpose of this research is to know analysis marketing strategies by using marketing mix 4p (product, price, promotion, and placement) describing how profile batik al-warits bangkalan madura. By using the method design research qualitative analysis and instrument used is interview in which the test results showed that analysis marketing strategies batik al-warist is e-commerce, distribution, uniqueness, a partnership, exhibition, price, sales promotions, service purna sell, word of mouth. Keywords : Marketing Strategy, Marketing mix, Batik Al-Warit