PENGARUH KREATIVITAS KELOMPOK DAN PENGAYAAN PEKERJAAN TERHADAP KEPUASAN KERJA DAN DAMPAKNYA PADA KEINGINAN KARYAWAN UNTUK KELUAR DI BANK X

Work satisfaction is one of major concerns in a company organization, including in banking. It is obligatory for a bank to satisfy its employees as they are valuable assets for the performance of the bank itself. The effort in satisfying employees is crucial as it helps the employees to produce such high performance, especially in offering high level of service to the customers. The study is focused on reviewing the influence of group creativity and the enrichment of work toward work satisfaction and the impacts on the employees intention turn over in Bank X. The hypotheses testing has been done to 110 respondents who are the employees of Bank X in branches located in Jakarta and Surabaya by applying the statistical testing of Structural Equation Model (SEM). Result analysis shows that the ability to produce ideas has greater influence towards the group creativity. While the achievement of work satisfaction has greater influence toward the work enrichment. Group creativity has an insignificant positive influence toward work satisfaction while work enrichment has a significant positive influence toward work satisfaction. This can give an insight for companies to pay greater attention to this particular factor of employees satisfaction in terms of more appropriate levels of salary among the employees. Closer supervision toward employees needs to be conducted by superiors as this is the most dominant factor in fulfilling the work satisfaction of the employees. Keywords: group creativity, work enrichment, satisfaction, intention turn ove