Social network Facebook as a media for product promotion

Tema ovog rada je Društvena mreža Facebook kao medij za promociju proizvoda. Društvena mreža Facebook se koristi u svakodnevnom životu od strane mnogih korisnika diljem svijeta u svrhu komunikacije i zabave, ali u današnje vrijeme služi i kao medij za promociju proizvoda. U ovom radu se provodi sekundarno istraživanje tj. istraživanje teorije te je također i provedeno primarno istraživanje na jedinicama istraživanja putem online ankete. Cilj primarnog i sekundarnog istraživanja je upoznati se s utjecajima koje društvena mreža Facebook ima na potrošače, te kako funkcionira mehanizam iza društvenih mreža, PR-a, tvrtki i oglašavanja. „Društvene mreže uvelike imaju utjecaj na korisnike koji ih koriste“, to je hipoteza s kojom počinje istraživanje. Promocija na društvenim mrežama jedan je od glavnih oblika komunikacije poduzeća s korisnicima zbog široke publike koja se nalazi na platformama, što ih čini savršenim kanalima za reklamne aktivnosti i oglašavanje.The subject of this thesis is a social network Facebook as the media used for product promotion. The social network Facebook is used in everyday life by many users all around the world for communication and entertainment purposes, but also as a media for product promotion. This thesis conducts secondary research, a.k.a. research of the theory as the primary research was also conducted on the research units by the means of surveys. The goal of the primary and secondary research is to get to know the effects that the social network Facebook has on consumers, and how the mechanism behind social networks functions, public relations, companies and advertising. "Social networks have a large impact on its consumers", this is the hypothesis used to start this research. Social networks promotion is one of the main ways of communication between companies and consumers because of the large audience on the platforms, which makes them perfect channels for promotional activity and advertisement