Intertekstualnost u naslovima vijesti iz šoubiznisa u tabloidima

Due to a variety of channels of communication, news travel faster than ever before. Therefore, newspaper publishers must use unique techniques in order to distinguish themselves and attract readership. Some of the most important strategies and features of tabloids are explained in the theoretical part of this paper. Moreover, the theoretical part of this paper provides an overview of discourse analysis, as well as the main features of soft news. Furthermore, the importance and role of headlines was explained. The aim of this paper was to analyse the use of discursive features, i.e. intertextual references in tabloid’s showbiz news. The analysis is based on a corpus, which consist from 10 headlines collected from the tabloid The Sun. This paper analysed headlines of the tabloid The Sun in order to determine how intertextuality affects the relationship between the headline and content of the article, and also how it impacts the readers. It was explained how tabloids use different strategies in order to attract reader’s attention. The analysis showed that intertextuality is highly used in showbiz headlines and often combined with other linguistic devices, such as puns and alliteration which make headlines even more attractive and interesting to the readers. It was also found out that the intertextual reference and content of the article do not always correspond, which raises reader’s curiosity. Moreover, the analysis showed that the showbiz headlines often use implicit references which usually suggests the topic of the article, however does not reveal the whole content of it