Monitoring the behavior of customer using big data

Horvat, Valentina

Publication date

September 2017

Publisher

University of Zagreb. Faculty of Organization and Informatics. Department of Economics.

Abstract

Prikaz modela praćenja ponašanja kupaca. Društveni i osobni čimbenici utjecaja na ponašanje kupaca. Prikaz procesa donošenja odluke o kupnji. Utjecaj velikih podataka na praćenje ponašanja i donošenja odluka o kupnji. Izgradnja baza podataka o kupcima. Izrada modela ponašanja kupaca korištenjem velikih podataka

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Monitoring the behavior of customer using big data

Abstract

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Monitoring the behavior of customer using big data

Abstract

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