Marketing approach in the management of tourism events

Diplomski rad daje realan i jasan prikaz manifestacijskog turizma, kako općenito tako i u Hrvatskoj s posebnim naglaskom na samom marketinškom aspektu istih. Marketinške aktivnosti su u današnjici neizostavne posebice kada je riječ o marketingu događaja. Manifestacije su dodatni dio ponude destinacije koje služe da pokažu tradiciju i identitet destinacije te služe da privuku veći broj turista u destinaciju. Kroz rad se daju primjeri najpoznatijih hrvatskih manifestacija te se govori o njima te načinu promocije istih. S obzirom na to da je Hrvatska turistička zemlja s mnogo poznatih turističkih destinacija unutar zemlje, raznorazne organizirane manifestacije potiču ne samo dolaske turista već i samu potrošnju turista u destinacijama. S obzirom na karakteristike marketinške aktivnosti za manifestacije u Hrvatskoj kroz rad su dani prijedlozi za samo unapređenje iste.Graduate thesis gives a realistic and clear presentation of manifestation tourism, both in general and in Croatia, with a particular emphasis on the marketing aspect of the event itself. Marketing activities are inevitable today, especially when it comes to event marketing. The manifestations are an additional part of the offer of destinations that serve to show the tradition and identity of the destination and serve to attract more tourists to the destination. Through the work are given examples of the most famous Croatian manifestations and are discussed about them as well as the way of promoting them. Considering that Croatia is a tourist country with many well-known tourist destinations within the country, various organized events stimulate not only tourist arrivals, but also the tourist's own consumption in destinations. Due to the characteristics of the marketing activity for the events in Croatia through the work, the proposals for the improvement of the same are given