THE COMMUNICATION ASPECTS OF GERMAN VLOGS ABOUT CROATIA AS A TOURIST DESTINATION

Tema rada usmjerena je na ulogu travel vlogova na turizam uz naglasak na njemačke vlogere koji odabiru Hrvatsku kao turističku destinaciju. Vlogovi kao metoda modernog internet komuniciranja pozitivno utječu na destinaciju jer iz prve ruke daju predodžbu kakvo putovanje potencijalni turist može očekivati. U radu je prikazan utjecaj koji popularni vlogeri imaju na javnost te na koji način oni mogu pozitivno djelovati na turizam u destinaciji u koju putuju. Provedena je statistička i jezična analiza travel vlogova na YouTubeu. Dobiveni rezultati opisani su statističkim grafovima.The subject of this paper is focused on the role of travel vlogs on tourism with an emphasis on German vloggers that choose Croatia as their tourist destination. Vlogs as a method of modern Internet communication have a positive impact on the destination because they give an idea of what a potential tourist may expect from the trip. The paper shows the influence that popular vloggers have on the public and how they can positively influence tourism in the destination they are traveling to. The author of this paper performed a statistical and linguistic analysis of travel vlogs on YouTube. Obtained results are described with statistical graphs