ISTRAŢIVANJE POSEBNOSTI GOSTIJU HOTELA BAŠTINE – PRIMJER GRADA SPLITA : Diplomski rad

Glavni cilj ovog diplomskog rada je dati odgovor na pitanje postoji li razlika u obiljeţjima i stupnju zadovoljstva elementima ponude Splita izmeĎu gostiju hotela baštine i uobičajenih gostiju destinacije. Kako bi se dobio odgovor postavljene su dvije hipoteze. Prva hipoteza se dijeli na sedam pomoćnih hipoteza koje su se odnosile na obiljeţja gostiju/turista, a druga hipoteza je ispitivala stupanj zadovoljstva pojedinim elementima ponude grada Splita. Za istraţivanje se koristio anketni upitnik kojeg su ispunjavali gosti hotela baštine, nakon toga podaci su se usporeĎivali s već postojećim istraţivanjem provedenim 2016. godine na turistima grada Splita. Rezultati istraţivanja su pokazali kako se obje kategorije turista razlikuje po svim navedenim obiljeţjima, osim po stupnju obrazovanja. Gledajući zadovoljstvo elementima ponude destinacije, turisti hotela baštine su u prosjeku zadovoljniji od uobičajenih turista.The main objective of this thesis was to answer the question of whether there was are significant differences in characteristics and the degree of customer satisfaction- between the tourists residing in designated Heritage hotels versus other tourists that stayed in Split. In order to obtain an objective response, two varying hypotheses were set up. The first hypothesis, which was directly related to the characteristics of the Heritage hotel guests, was subdivided into seven auxiliary hypotheses. The second hypothesis was related to examining the degree of satisfaction with elements that Split has to offer as a tourist destination. A survey questionnaire was prepared and used in obtaining the required information. The results and data provided were then compared with previous existing data, conducted in 2016, on tourists who stayed in the City of Split. The results of the research have shown that both categories of guests differed significantly in almost all characteristics with the exception of their respective degree of education. Upon a review of the level of satisfaction, Heritage hotel guests reported an average higher satisfaction rating