Digital cultural consumption among male and female students from the University of Zadar

U radu su prikazani rezultati istraživanja digitalne kulturne potrošnje studenata i studentica preddiplomskih i diplomskih studija Sveučilišta u Zadru (N=350). U prvom dijelu rada prikazani su teorijski pristupi kulturnoj potrošnji i njenoj povezanosti s društvenom stratifikacijom kao i istraživanja kulturne potrošnje u Hrvatskoj. Osim toga, prikazan je razvoj i temeljne značajke digitalno-interaktivnih medija te njihova povezanost sa širim društvenim i kulturnim promjenama. Cilj istraživanja bio je utvrditi obrasce digitalne kulturne potrošnje studenata i studentica Sveučilišta u Zadru te razlike među studentima u navedenim obrascima s obzirom na određene sociodemografske karakteristike i roditeljski kulturni kapital. Istraživanjem je utvrđeno postojanje statistički značajnih razlika među ispitanicima u participaciji u online kulturnim sadržajima kao i u preferencijama filmskih žanrova i televizijskih sadržaja s obzirom na sociodemografske karakteristike i roditeljski kulturni kapital. Rezultati istraživanja pokazuju povezanost strukturalnih čimbenika s digitalnom kulturnom potrošnjom te idu u prilog i tezama o intergeneracijskom prijenosu kulturnog kapitala.This thesis presents findings from the study of digital cultural consumption among male and female undergraduate and graduate students from the University of Zadar (N=350). The first part of the thesis provides the theoretical background of cultural consumption and its connection to social stratification, as well as the presentation of various studies on cultural consumption in Croatia. In addition, the development and the main characteristics of digital interactive media are also presented, along with their connection with broad social and cultural changes. The aim of the study was to determine the patterns of digital cultural consumption among male and female students from the University of Zadar, as well as the differences among the students from the mentioned patterns based on certain sociodemographic features and parental cultural capital. The results of the study showed the presence of statistically significant differences among participants in online cultural participation, as well as in film-genre and TV contents preferences, based on sociodemographic features and parental cultural capital.The results of the study showed the connection between structural features and digital cultural consumption, while they also go in favour of the thesis about intergenerational transmission of cultural capital