e-Commerce company development

U diplomskom radu se govori o internetskim trgovinama i razvojnom putu tvrtke Inchoo d.o.o. kojoj je primarna djelatnost izrađivanje internetskih trgovina. Pojam internetske trgovine označava kupovinu i prodaju proizvoda i usluga pomoću interneta. Kupovanje pomoću interneta je najbrži, a često i najprofitabilniji način kupovine zbog niskih troškova. U ovom radu je definirana internetska trgovina, njezine prednosti i nedostatci te su opisane karakteristične stranice koje ona sadrži. Prikazane su karakteristike internetske trgovine u Hrvatskoj te su navedene najpopularnije platforme pomoću kojih se izrađuju internetske trgovine. Glavni dio prikazuje razvojni put tvrtke Inchoo d.o.o. i proces izrade internetske trgovine. U zadnjem poglavlju se opisuje outbound prodajna kampanja koja je bila usmjerena na hrvatsko tržište. Cilj kampanje je bio pokušaj nastupa na domaće tržište, educiranje trgovaca o važnosti pokretanja internetske trgovine te pronalazak poslovnih partnera.The graduate paper discusses eCommerce businesses and a company development path of the company Inchoo d.o.o. whose primary business is software development of eCommerce applications. eCommerce applications are online applications that enable various products to be bought and sold over the internet. It is the fastest, and usually most profitable, way of shopping due to lower overall costs. The graduate paper defines what eCommerce application is, what it's advantages and disadvantages are, as well as what the main building parts of such application are. The state of eCommerce in Croatia is discussed and several platforms for eCommerce development are explained. The main part of the paper presents the evolution of Inchoo d.o.o. and how the company delivers eCommerce solutions. Last chapter discusses an outbound sales campaign for Croatian market that was executed by Inchoo. The campaign goal was to access the domestic market, educate merchants on importance of eCommerce and acquisition of new partners