Dropshipping model adoption in e-commerce

Elektronička trgovina već sada vrlo je zastupljena u ukupnom udjelu svjetske trgovine. Potpomognuto razvijenom infrastrukturom interneta te brzim razvojem tehnologije očekuje se intenzivan rast online trgovanja u narednim godinama. Ovakav brzorastući trend u sebi sadrži velike potencijale ostvarivanja dobiti te sve više prodavaonica prelazi na poslovanje online. Zbog razvijenosti kineskog tržišta te platformi poput Aliexpressa nude se proizvodi po povoljnim cijenama i stvara mogućnost trgovanja robe putem interneta bez vlastite proizvodnje. Dropshipping model trgovanja predstavlja prodaju robe krajnjim potrošačima bez skladištenja robe koja se prodaje. Ovakav način trgovanja omogućava pokretanje elektroničke trgovine uz vrlo male početne troškove. Iako sadrži brojne prednosti, ovaj model također ima i određene nedostatke koje je potrebno na vrijeme prepoznati te se znati s njima nositi. Prilikom osnivanja elektroničke trgovine postoje razni alati koji mogu pojednostaviti taj proces. Jedan od tih alata predstavlja platforma Shopify koja omogućava kreiranje internetske trgovine bez prethodnog poznavanja programskog jezika. S ciljem uspješnog poslovanja prilikom online trgovanja neophodan čimbenik predstavlja online promocija. Društvene mreže poput Facebooka i Instagrama te pretraživačke tražilice čine idealan način promoviranja proizvoda i usluga koje mogu doprinijeti uspješnijem poslovanju te potencijalno rezultirati povećanjem dobiti. S obzirom na veliku konkurentnost tržišta za uspješno poslovanje ovoga modela potreban je unikatni i kvalitetni proizvod te dobra marketinška strategija sa pravilnim pristupom potencijalnim kupcima.E-commerce is already commonly used and takes a big part in global trade market share. Supported by developed internet infrastructure and fast growing technology development, it is expected that the trend will continue to grow rapidly in the upcoming years. Fast growing trends like this one, contain big potential in generating profit and more and more traditional shops are transforming their business from offline to online. Because of the development of Chinese market and platforms like Aliexpress that offer products at low prices, there is an opportunity to sell products online without the production of goods. Dropshipping is a business model where a store does not keep the products it sells in stock. This kind of trade allows the foundation of electronic shop with low initial costs. Although this model has a lot of advantages, it also has some disadvantages which are important to be familiar with and know how to handle. There are a lot of tools that can help with e-commerce foundation. One of those tools is Shopify platform which allows us to create web shops without previous knowledge of programming language. With the purpose of successful business in e-commerce one of the key factors is online promotion. Social media like Facebook and Instagram and search engines are ideal ways of promoting products and services which can bring more success and potentially result in higher profit. For the success of this business model, due to the competitiveness of the market, it is necessary to find a unique and high-quality product and to have a good marketing strategy with a proper approach to the potential buyers