Managing tourism development on an example of a selected destination

Upravljanje turističkim razvojem u destinaciji složen je proces. Kako bi proces razvoja postojao potrebna je suradnja dionika te praćenje suvremenih trendova na području turizma. Svrha je rada bila upoznavanje teorijskih znanja o upravljanju te o odabranoj destinaciji. To je postignuto proučavanjem općih obilježja destinacije, stručne literature s područja upravljanja destinacijom te analiziranjem povezane dokumentacije. Istraživački je problem kojim se rad bavio odnos dionika u destinaciji. Istraživanje je provedeno dubinskim intervjuiranjem pet predstavnika različitih skupina dionika. Analiza podataka provedena je uspoređujući odgovore ispitanika međusobno i na razini dobivenih teorijskih znanja. Rezultat je analize bila spoznaja da u destinaciji postoji zadovoljavajuća razina suradnje između dionika s potencijalom njenog poboljšanja. Prilikom izrade rada uočena je oskudnost literature koja se bavi isključivo odnosima dionika u destinaciji, odnosno njena zanemarenost u odnosu na druge čimbenike. Potrebna su istraživanja turističke struke na području suradnje dionika i njenim upravljanjem kako bi potencijalni razvoj bio lakše ostvariv.Managing tourism development of a destination is a complex process. In order that the development process exists, there is a need for stakeholder cooperation and monitoring of contemporary trends in the field of tourism. The purpose of this paper was to familiarize with theoretical knowledge about the management and the chosen destination. This was achieved by studying the general characteristics of the destination, the literature about destination management and the analysis of related documentation. The research problem deals with relationship between the stakeholders in the destination. The research was conducted through a deep interview with five representatives of different stakeholder groups. Data analysis was performed by comparing the respondents' responses and theoretical knowledge. The result of the analysis was the understanding that there is a satisfactory level of cooperation between the stakeholders with the potential of its improvement. During the writing of the paper, its’ been noticed that there is poor amount of the literature that deals exclusively with the relations of the stakeholders in the destination and un-care for this topic compared to others. There is a need for research on the tourism in the area of stakeholder cooperation and its management so that potential development could be easier to achieve