Direct marketing

Petrić, Bojana

Publication date

January 2019

Publisher

University of Zagreb. Faculty of Organization and Informatics. Department of Economics.

Abstract

Pojam i razvoj izravnog marketinga. Kanali i mediji izravnog marketinga. Pojam te primjena baza podataka o korisnicima. Primjena izravnog marketinga objašnjena je na dva primjera poduzeća koja posluju na hrvatskom tržištu a i šire

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Direct marketing

Petrić, Bojana

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Publication date

January 2019

Publisher

University of Zagreb. Faculty of Organization and Informatics. Department of Economics.

Direct marketing

Abstract

Extracted data

Direct marketing

Abstract

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