Winary and wine tourism of Zadar County

Tema rada je istraţivanje mogućnosti daljnjeg razvoja vinskog turizma na području Zadarske županije, pri čemu je dan kratak pregled vinskog turizma kod nas i u svijetu. U radu je provedeno ispitivanje dionika vinarstva i vinskog turizma. Demografsko-sociološki profil dionika različit je po spolu, dobi, izobrazbi, veličini posjeda i strukturi gospodarstava i nije obećavajući. Sama struktura unutar ponude vina je dobra jer preko 50% vinara plasira bocirana vina u pakiranju od 0,75 l i to vrhunska vina, što je veoma pozitivno. Ponuda bijelih vina od autohtonih sorti je dobra jer se oko 60% odnosi na autohtone sorte, dok je kod crnih vina to samo oko 20%. Glede ekološko-ekonomske održivosti stavovi ispitanika su vrlo pozitivni jer stavljaju kvalitetu u prvi plan, gledaju to kao dugoročnu perspektivu i promotor razvoja ruralnih područja kroz direktnu prodaju ostalih poljoprivrednih proizvoda i posebice kroz gastronomiju. SWOT analiza na temelju provedenih istraživanja pokazuje izraženu snagu jer su vina koja se nude kroz vinski turizam putem kušaonica, vinskih cesta i agriturizama u velikom postotku organske proizvodnje s velikim udjelom autohtonog sortimenta, vrhunske i jedinstvene kakvoće. Mogućnosti su velike, no valja poraditi na eliminiranju slabosti i prijetnji.The theme of this work (dissertation) is exploring the possibilities for further development of wine tourism in the Zadar County area, giving a brief overview of wine tourism in Croatia and in the world. This theme deals with the study of winemaking and wine tourism stakeholders. The demographic-sociological profile of stakeholders varies according to gender, age, education, size of property and structure of economies and is not promising. The structure within the wine offer is good, because over 50% of the winners place the wine in a 0.75 l bottle and it is the top quality wine, which is very positive. The offer of white wines from autochthonous varieties is good, as about 60% refers to autochthonous varieties, while in the case of black wines it is only about 20%. Accoring to the ecological and economic sustainability, the attitudes of the respondents are very positive because they put quality in the foreground, as they see it a long-term perspective and promoter of rural development through the direct sale of other agricultural products and especially through gastronomy. The SWOT analysis based on the conducted research shows strong strength because wines are offered through wine tourism and tasting, wine roads and farms in a large percentage of organic production with a large share of autochthonous, high quality and unique quality. The possibilities are great, but it is important to work on eliminating weaknesses and threats