Planning to start a business venture

Ovim radom prikazani su koraci procesa planiranja prilikom pokretanja nekog poslovnog poduhvata s stajališta autora, s obzirom da ne postoji jedinstvena definicija koji su to koraci u procesu planiranja. Kao proces planiranja pokretanja poslovnog poduhvata rad je podjeljen u pet glavnih poglavlja. Nakon pojmovnog određivanja planiranja i poslovnog poduhvata kao zbrojem poslovne ideje, poslovne prilike i potrebnih resursa, sljedećim korakom u procesu planiranja daje se naglasak na potrebnim resursima, zatim poslovnom planu kao završnom dokumentu u procesu planiranja, te kratko o mogućim strategijama ulaska u poslovni poduhvat, njihovim prednostima i nedostacima. Planiranja pokretanja poslovnog poduhvata često se zamjenjuje s terminom „poduzetništvo“, međutim, poduzetništvo se razlikuje od teme ovog rada, poduzetnik, njegov tim, te zaposlenici iako ključni resursi ne obrađuje se ovim radom, s obzirom da je naglasak na planiranju pokretanja poslovnog poduhvata kao procesa njegovog mogućeg djelovanja, a ne na njegovim kvalifikacijama, osobnosti i upravljanje.This paper presents the steps of the business venture process planning according to author, given that there is no common definition of steps in the planning process. As a process of planning to start a business venture, the paper is divided into five main chapters. After the theoretical definitions of planning and the business enterprise as the sum of business ideas, business opportunities and the necessary resources, the next step in the planning process emphasizes the necessary resources, then the business plan as the final document in the planning process, and short of possible strategies for entering in a business venture, their advantages and disadvantages. Business venture planning is often mistaken for a similar term „entrepreneurship”. However, entrepreneurship differs from the subject of this work - entrepreneur, team and employees, although being key resources, are not addressed in this work. Emphasis is given the on planning a business venture as a process and its possible activities rather than its qualifications, characteristics and management