Application of marketing in sport

Od pojave svijeta i čovječanstva ekonomija i funkcioniranje tržišta zauzelo je bitno mjesto. Ljudi su tijekom svoga života svakodnevno bili uključeni u sustav razmjene, kasnije plaćanja, financiranja, potražnje proizvoda i zadovoljavanje svojih želja i potreba. Kako su se ekonomija i poslovni koncepti razvijali, došlo je do prelaska na marketing koncepciju koja je pokazala pravi i jedini ispravni put kojim poduzeće treba ići. Fokus na kupca, osluškivanje potražnje i pružanje odgovarajuće ponude bili su ključ za uspjeh. Tako se dan danas marketing koncepcija primjenjuje kao najbolje rješenje u postizanju ciljeva. Marketing i marketing pristup kao takav primjenjuju se na mnogim područjima u životu. Jedna od bitnijih sastavnica i zanimacija modernog čovjeka je rekreacija tj. sport. Razvojem svijeta, gospodarstva došlo je i do razvoja sporta, od obične ljudske razonode i koristi za dušu i tijelo sport se uvelike komercijalizirao te postao „zlatni rudnik“ za sve one koji imaju ideje i mogućnosti za razvoj sporta. Tako je došlo do spajanja dvije zasebne discipline te je nastao sportski marketing. Sportski marketing je poslovni proces, vještina i znanstvena disciplina koja se bavi maksimalnim iskorištavanjem mogućnosti sporta kako bi se ostvarila najveća moguća zarada, ali da se pritom ostvare i zadovolje želje i potrebe krajnjih kupaca, zaposlenika u industriji sporta i da se uz sport ostvari doprinos društvu i ekonomiji. Sve to kroz primjenu marketing mixa te raznih oglašavanja, brandinga i sponzorstava.From the beginning of the world and humanity, economy and the market operation took very important place. People were involved, on daily basis, in the exchange, in financing thing, in product demand, and in satisfying needs and wants. How the economy starts to develop, it came to the transition to marketing concept which happened to be a best possible way of work. Focus on customers, listening to the market and offering required products were keys for success. So to this day, the marketing concept is still used for the best outcome. Marketing and marketing approach, as such, is applied in every possible area in life. One of the most important components and occupation in life of a modern person is sport. With the development of the world, of the economy, it came to the development of the sport. From the human animation and heal for the body and soul it becomes more and more commercialized and suddenly it was a goldmine for all those who had idea and possibilities to make more of it. So it came to the merging of two separated disciplines which made sports marketing. Sports marketing is a business process, skill and scientific discipline who deals with maximizing benefits of the sport, but to get along with satisfying customers need and wants, making good work condition in sports industry and making a contribution to the local community and economy. All that can be accomplished by applying marketing mix, advertising, sponsorships and brandings