Childrens marketing with an overview of the impact of advertising on children through the media

Kako se, posebno u današnjem vremenu, sve češće marketinške aktivnosti orijentiraju na one najmlađe, točnije na djecu, jasna je potreba za detaljnijom analizom ove pojave. Pitanja na koja bi svakako trebalo potražiti odgovor je zbog čega je upravo ovo postala svakodnevica. Također, ono što je potrebno posebno istražiti, i što zahtjeva posebnu pozornost je zapravo utjecaj koje ovakva vrsta oglašavanja ima na one najmlađe, te će se iz tog razloga dodatno napraviti i istraživanje kako bi se u konačnici vidjelo što i oni stariji misle o tome. Posebice kada su u pitanju roditelji. Sama analiza i zaključci napraviti će se na temelju istraživanja.As, more specifically, in today's time, more and more marketing activities focus on the youngest ones, more specifically on children, a clear need for a more detailed analysis of this phenomenon. Questions that you should surely look for are why this has become everyday. Also, what needs to be specially explored, and which requires special attention is actually the impact that such kind of advertising has on the youngest ones, and for that reason will be further research and ultimately to see what older people think about it as well. Especially when it comes to parents. The same analysis and conclusions will be made on the basis of research