Market Research for the Purpose of New Marina Development

Ovaj rad bavi se tematikom istraţivanja trţišta za potrebe razvoja novih marina. Istraţivanje trţišta potrebno je da bi se shvatili fenomeni suvremenog nautičkog turizma te da bi se na temelju toga ostvarilo uspješno djelovanje. Uspješno i korisno istraţivanje polazi od jasno definiranog problema, koji je u ovom radu usmjeren na razvoj novih marina. U radu se razmatra porast potraţnje u segmentu elitnog nautičkog turizma koji nameće potrebu za posebnim uslugama i sadrţajima. Turisti nautičari sve više traţe potpunu opremljenost marina koje prate svjetske trendove. Stoga sve veći broj marina širi svoje kapacitete. Cilj ovog rada je identificirati mogućnosti za razvoj novih marina, odnosno novih sadrţaja i usluga u postojećim marinama, na primjeru marina u Republici Hrvatskoj.The topic of this paper is the market research with the purpose of developing new marinas. Market research is necessary to understand the phenomena of nautical tourism now-adays and for effective functioning, as well. To formulate successful and useful research it is important to define the research problem clearly, which is in the case of this work, the devel-opment of new marinas. It is considered how the growth of demand of the segment of elite tourism imposes the necessity for special services and activities. Yachtsmen 's request for fully equipped marinas which follow the world trends become more common. Therefore, the growing number of marines expands their capacities. The purpose of this work is to illustrated the possibilities for development of the new marinas, new services and activities which they'll offer, using the example of the existing marines in Croatia