Digital marketing funnel

Marketing je dio poslovne ekonomije koji se u sebi sadržava sve faze nastajanja proizvoda ili usluge, njegova oglašavanja, prodaje, te brige o zadovoljstvu kupaca i potrošača tim proizvodima ili uslugama. Kako bi bolje razumjeli sve sastavnice svih procesa koji se u marketingu odvijaju, ali i sve elemente od kojih se ti procesi sačinjavaju, potrebno je načiniti modele koji će to adekvatno prikazati. Model prodajnog lijevka u online marketingu predstavlja jedan takav model. Zadatak tog modela je opisati put kupca od faze otkrivanja nekog proizvoda do same prodajne aktivnosti, ili post-kupovnih aktivnosti, ovisno o pojedinom modelu. Tradicionalni AIDA model prodajnog lijevka nije sposoban prikazati u potpunosti realnost online okruženja, te su konstruirani napredniji ciklični modeli prodajnog lijevka koji bolje opisuju stvarno stanje online prodaje Svi alati koje koriste marketinški stručnjaci u online marketinškim aktivnostima mogu se svrstati u neku od faza nekog od modela prodajnih lijevaka, te prikazati njihovu ulogu i međuovisnost s pojedinim elementima istoga modela. Mnoga se poduzeća specijaliziraju za pružanje usluga online marketinških rješenja koristeći se jednostavnim metodama poput A/B testiranja kako bi optimizirali web stranice ili stranice na društvenim mrežama svojih klijenata. Takva poduzeća razumiju ponašanje potencijalnih kupaca u odnosu na pojedine faze u online prodajnom lijevku, te prateći model pronalaze optimalna marketinška rješenja.Marketing is that part of business economics that, in itself, contains all the phases of product or service creation, advertising, sale and customer or consumer satisfaction. In order to better understand the processes behind the aforementioned, as well as what elements are part of these processes, it is necessary to design models that will adequately portray everything. The digital marketing funnel is one such model. Its task is to describe the journey a potential customer makes from the point of discovering the first information about a product or service, to the point of making the purchase or, depending on the particular model, post-sale activities. The traditional AIDA model lacks the ability to successfully showcase the actual reality of modern online consumer behavior. Consequently, new and improved models have been designed to better reflect the reality of online commerce. Every tool used by marketing experts can be found in one of the phases of the digital marketing funnel. It’s purpose can be displayed and the interdependence between specific tools and their role in the funnel made clear. Many businesses specialize in providing digital marketing solutions, using simple methods such as the A/B test to optimize websites or social media pages of their clients. Such business have the necessary understanding of the potential customer behavior and use this knowledge to devise optimal marketing solutions