Online marketing for small business

Rad u srži opisuje korištenje online marketinga za mala poduzeća u Hrvatskoj te iskorištavanja prednosti njegovih alata i metoda za bolju promociju i općenito poslovanje. Postoji puno elemenata, metoda i alata u online marketingu koji mogu pomoći malim poduzećima u Hrvatskoj u promociji i rastu prodaje, ali najveći problem i prijetnja je zauzimanje negativnog stava prema internetu radi loše online marketing strategije. Rad zapoĉinje opisom kljuĉnih pojmova dotiĉne teme, opisom povijesti i poĉetka online marketinga, njezinim prednostima i manama te opisom metoda koje povećavaju prodaju i oglašavanje poduzeća. Provedeno je i istraţivanje koje ukljuĉuje anketiranje 50 malih poduzeća u Hrvatskoj te intervju sa CEO-om Gamersbooka, Ivanom Marušićem. Na kraju je postavljena optimalna i kvalitetna strategija za mala poduzeća u Hrvatskoj koja moţe garantirati uspjeh online marketing strategije u današnje vrijeme. Strategija je osmišljena zahvaljujući primarnim i sekundarnim istraţivanjima te vrijedi za sve vrste proizvoda i usluga, ali efikasniji je i konkretnije rezultate daje za proizvode i usluge koji su pogodni za internet prodaju.The paper describes the essence of the use of online marketing for small businesses in Croatia and using the advantages of its tools and methods for better promotion and general business operations. There are a lot of elements, methods and tools in online marketing that can help small businesses in Croatia in the promotion and sales growth, but the biggest problem and threat is taking a negative attitude towards the internet because of bad online marketing strategy. The paper starts with a description of the key concepts of its topic, a description of the history and the beginning of online marketing, its advantages and disadvantages, and the description of methods that increase companies sales and advertising. A research was also conducted involving 50 small businesses in Croatia and an interview with the CEO of Gamersbook, Ivan Marušić. At the end of the paper there is an optimal strategy for small businesses in Croatia that can guarantee the success of an online marketing strategy today. The strategy is designed due to primary and secondary research, and applies to all types of products and services, but is more efficient and gives more concrete results for products and services that are suitable for internet sales