Critical discourse analysis of media representation Tomislav Karamarko and Andrej Plenković during parlamentary elections in 2015. and 2016.

Diplomskim radom analiziraju se izjave Tomislava Karamarka i Andreja Plenkovića tijekom predizborne kampanje za parlamentarne i prijevremene parlamentarne izbore 2015. i 2016. godine te izjava Tomislava Karamarka tijekom tzv. afere „Konzultantica“. Za potrebe analize korištena je metoda kritičke analize diskursa koja se uvelike oslanja na metodološku shemu koju je osmislio britanski lingvist Norman Fairclough. Cilj rada bio je pronalazak obrazaca obraćanja javnosti tijekom tri točno određena vremenska perioda – tijekom službenih predizbornih kampanja 2015. i 2016. godine te u periodu od otkrivanja afere „Konzultantica“ do ostavke Tomislava Karamarka na mjesto predsjednika Hrvatske demokratske zajednice. Uspoređivane su i medijske reprezentacije obojice čelnika HDZ-a, dok je jezik kojim su se koristili bio promatran kao alat za uspostavu moći.Research is based on analysis of statements Tomislav Karamarko, the former president of Croatian Democratic Union and Andrej Plenković, current president of Croatian Democratic Union and head of croatian government, during political campaigns for parliamentary and early parliamentary elections in Croatia 2015. and 2016. Also, research contains analysis of statements Tomislav Karamarko during, so called, affair „Consultant“. Methodology is based on critical discourse analysis according to theory of Norman Fairclough. The main goals in research were finding patterns in adressing to public during political campaings and „Consultant“ affair. Further, research contains comparation od media representation of Tomislav Karamarko and Andrej Plenković. Language they used was observed as helping tool for establishing and maintaining power and domination