Media Promotion and Its Influence on Children and Juveniles

Mediji u velikoj mjeri utječu na djecu i mlade tijekom odrastanja. Posebno se u okviru proučavanja medija i djece ispituje utjecaj oglašavanja. Osnovna zadaća oglašavanja je informiranje o proizvodu ili usluzi, no oglasi nose i druge poruke koje utječu na stvaranje stavova i vrijednosti. Oglašavanje različitih proizvoda može imati štetne utjecaje na djecu i mlade. Cilj ovog rada je ispitati koje su tehnike koje oglašavanje namijenjeno djeci i mladima koristi te kakav utjecaj može imati.During the process of growing up, the media are affecting children and youth in general. The impact of advertising is being examined in particular, within the framework of studying media and children. Main task of advertising is providing information about product or service, but ads also carry other messages that influence the creation of attitudes and values. Advertising of different products can have adverse impacts on children and youth. The aim of this thesis is to examine the techniques used by advertising for children and young people and what impact they may have