The effect of marketing in media on children

Svijet u kojem živimo omogućuje nam dostupnost informacija izvan naše zajednice i kulture. Prisutnost medija u različitim aspektima društvenog života izazvala je zanimanje brojnih stručnjaka i postala predmet istraživanja. Mediji u današnje vrijeme imaju veliku moć i njihov utjecaj na formiranje mišljenja, stava i stila života je ogroman, posebno kod mladih ljudi. Mediji za djecu i mlade kao i nove tehnologije promijenili su u potpunosti njihov stil života, postavili neke nove granice, a pomaknuli postojeće. Nove tehnologije promijenile su definiciju komunikacije, a mediji su promijenili stare i stvorili neke nove trendove. Izloženost medijskim sadržajima, bilo preko tiska, televizije ili Interneta, dovodi do kreiranja jednog potpuno novog stila života, koji se odlikuje novim sustavima vrijednosti, interesima, novim idolima i uzorima mladih. Javljaju se novi stereotipi i navike. Ovaj rad predstavlja prikaz, prije nego kritiku, utjecaja medija na kreiranje stila života mladih ljudi.The world in which we live allows us access to information outside of our community and culture. The presence of the media in various aspects of social life has aroused the interest of many experts and became the subject of research. The media today have great power and their influence on the formation of opinions, attitudes and lifestyles is enormous, especially among young people. Media for children and young people as well as the breakthrough of new technologies have changed completely their lifestyle, set some new boundaries, and move existing ones. New technologies have changed the definition of communication, and the media were demolished the old and create some new trends. Exposure to media content, whether in print, on television or the Internet, leading to the creation of an entirely new way of life, which is characterized by new systems of values, interests, new idols and role models of young people. They appear new stereotypes and habits. This paper aims to present influence on the creation of a lifestyle of young people, rather than the criticism of media