APPLICATION OF NEW TECHNOLOGIES IN THE SALES PROCESS

Nove tehnologije u prodajnim procesima neprestano susrećemo u svakodnevnom životu. Klasičnu prodaju polako zamjenjuju nove tehnologije, iako je ljudski faktor i dalje presudan u prodajnom procesu. Pomoću novih tehnologija, uštedom vremena i novca kupci lakše dolaze do željenog proizvoda. Internet prodaja zauzima važno mjesto u novim prodajnim procesima, nasuprot tome TV prodaja je kao nova tehnologija brzo potisnuta u drugi plan. Online oglašavanje brže i efektivnije dopire do kupca, a prodavatelju vraća brzu povratnu informaciju o zadovoljstvu kupnje. Mobilne aplikacije omogućuju laganu i jednostavnu kupovinu bilo kad i bilo gdje. U Republici Hrvatskoj nove tehnologije u prodajnim procesima još nisu zastupljene u mjeri koja bi zadovoljila potrebe kupaca, što se zaključilo empirijskim istraživanjem. Kupci su zainteresirani za nove tehnologije, rado ih koriste u svakodnevnom životu, posebno ispitanici mlađe životne dobi.In everyday life we constantly get in touch with new technologies in marketing processes. New technologies slowly take place of classical marketing although human factor is still decisive in marketing processes. With the help of new technologies, saving time and money buyers get to the wanted product faster. Internet market takes an important place in marketing processes, opposite to it is TV market which is now lowered on the second place. Online advertising gets faster and more effectively to the buyers and the evaluation of the product gets back faster to the seller. Phone apps allow easy and simple purchases at every time and wherever you are. In Croatia there aren’t that many new technologies that would satisfy the buyers which was concluded with empirical research. Buyers are interested in new technologies, they gladly use it in everyday life especially subjects of younger age