The role of media in promoting environmental literacy

Pojam održivi razvoj uveden je 70-tih godina prošlog stoljeća. Pojam održivosti definiramo kao razvoj koji zadovoljava potrebe današnjeg naraštaja bez ugrožavanja budućih naraštaja. Iznimno brzi rast stanovništva doveo je do složenih ekoloških problema poput onečišćenja atmosfere, vode, tla uništenja bioraznolikosti te iscrpljivanje prirodnih resursa. Današnje društvo mora shvatiti probleme ekosustava i reagirati na vrijeme. Mediji mogu uvelike pomoći u tom procesu – učenju za održivi razvoj. Danas su mediji postali dio naše svakodnevice jer preko njih dobivamo određene informacije o svijetu. Mediji imaju toliku moć da mogu utjecati na naše stavove, emocije ali i na ponašanje. Može se reći da oni u 21. st. premalo ističu ekološke probleme koji nas okružuju, to nam dokazuje i provedena anketa u kojoj je 25% ispitanika nije znalo za pojam održivog razvoja. Pošto mediji imaju moć brzog informiranja trebali bi isticati važnije teme i više težiti ka odgovornom ponašanju.The concept of sustainable development was introduced in the 70s of the last century. The concept of sustainability is defined as development that meets the needs of today's generations without compromising future generations. Extremely rapid population growth has led to complex environmental problems such as air pollution, water, soil destruction of biodiversity and the depletion of natural resources. Today's society has to understand the problems of the ecosystem and to react in time. The media can greatly assist in this process - learning for sustainable development. Today the media have become part of our everyday lives because through them we get some information about the world. The media has so much power that can influence our attitudes, emotions as well as behavior. It can be said that those in the 21st century. Too little highlight environmental problems that surround us, it proves the poll in which 25% of respondents did not know the concept of sustainable development. As the media have the power of rapid information should highlight important topics and more strive for responsible behavior. 4