Intanglibe Cultural Heritage in Croatian Tourist Offer

Republika Hrvatska je poput većine zemalja svijeta prepoznala važnost kulture i turizma što je vidljivo kroz brojnu zakonsku regulativu te strategije razvoja. Kultura je državi bitna zbog izgradnje te očuvanja nacionalnog identiteta, a turizam zbog njegove promocije te ostvarivanja značajnih novčanih prihoda. Njihova suradnja ostvariva je kroz kulturni turizam za kojim potražnja svakodnevno raste. Bogatstvo te važnost zaštite nematerijalne kulturne baštine u Hrvatskoj prepoznao je i UNESCO zaštitivši dvanaest dobara. Cilj rada jest istražiti njihovu uključenost u turističku ponudu Hrvatske prvenstveno analizirajući mogućnost informiranja o njima putem interneta. Iako su određeni propusti u njihovoj internetskoj prezentaciji prisutni, početna hipoteza o njihovoj nedovoljnoj uključenosti u turističkoj ponudi Hrvatske je odbačena. Primjeri dobre prakse, konstantan rad te ulaganja u kadrove koji bi uvažili kritike te provesti prijedloge u djelo zasigurno bi ostvarili napredak kojem Hrvatska teži.The Republic of Croatia, like most countries in the world, recognize the importance of culture and tourism, which is evident through the numerous legal and regulatory strategy development. Culture is important for country because of the construction and preservation of national identity, and tourism because of its promotion and realization of significant cash income. Their cooperation is achievable through cultural tourism, for which demand is growing daily. The richness and the importance of safeguarding intangible cultural heritage in Croatia was recognized by UNESCO who protected twelve intangible goods. The aim of the master thesis is to explore how they are involved in the Croatian tourist offer, especially the possibility of finding the information about them online. Although some gaps in their online presentation were found, the initial hypothesis about their lack of involvement in the Croatian tourist offer was rejected. Examples of good practice, constant work and investments in people that accepted the criticisms and suggestions to implement them would certainly have made progress that Croatia aspires