Social networks in the function of linking voters and politics in pre-election campaigns

Glavna tema ovog diplomskog rada je utjecaj društvenih mreža na modernu političku komunikaciju. Diplomski rad prikazuje modernu definiciju političke komunikacije i opise različitih elemenata koji ju sastavljaju. Opisane su glavne uloge u komuniciranju političkih opcija s potencijalnim biračima i njihovim oponentima. U prvom dijelu istraživanja pažnja je skrenuta na mlađe birače i utjecaj društvenih mrreža. Drugi dio istraživanja sastoji od analize slučaja i pokušava objasniti takozvani „ Obama efekt“.The main abstract of this thesis is the impact of social networks on modern political communication. The thesis defines social network system and its impact on elections. A part of this thesis is devoted to Facebook and Twitter and its use in modern political process while the analysis part deals with an example on how social networks can be a key feature in a political campaign and shows their imapcts on people all over the world. In first part of analysis is described the effect of social networks on younger population. In case study it's described so called „ Obama phenomen“