Analysis of olive-growing situation in Vela Luka

U posljednjih tridesetak godina potražnja za kvalitetnim maslinovim uljem znatno je porasla na globalnoj razini. Među najveće korisnike maslinova ulja spadaju SAD, Kina i Rusija. Ova je potražnja dovela i do jače standardizacije kvalitete maslinovih ulja koja se bazira na zaštiti izvornosti. Dolazi do stvaranja brendiranih maslinovih ulja kao temeljni čimbenik proširenja maslinarske proizvodnje u pojedinoj mediteranskoj zemlji i pojedinoj njezinoj regiji. Brendiranje se temelji na specifičnom sortimentu, pedo-klimatskim karakteristikama te primijenjenoj agro i elaioetehnici. Takva ulja u cijeni dobivaju dodanu vrijednost. U ovom radu je prikazano stanje maslinarstva na području Općine Vela Luka s obzirom na sortiment, klimatske i pedološke karakteristike te dinamiku u rodnosti i kvaliteti ulja u posljednjih desetak godina. Prikupljeni su i interpretirani podatci iz službenih dokumenata članova Udruge maslinara Vela Luka o analizama pedoloških karakteristika tala u maslinicima Vele Luke, podatci o dinamici uroda po godinama, kvantiteti i kvaliteti ulja po pojedinim sortama i godinama. Isto tako, prikazani su podatci o klimi Vele Luke i njezinim specifičnostima u posljednjih desetak godina. Analizirano je stanje maslinarstva Vele Luke s perspektivom njegovog intenziviranja i proširenja.Over the past 30 years, demands for olive oil of good quality has risen globally, with USA, China and Russia being the countries of the highest demands. This has resulted in higher standardization of the quality of olive oil which is based on protected designation of origin. In other words, branded olive oil production has appeared due to growing number of olive oil production in the specific Mediterranean country or its particular region. Branding is based on specific assortment, pedo-climatic conditions and agrotechnics and elaiotechnics. Such oil have a greater price valve. The aim of this paper is to present the olive-growing situation in Vela Luka with regards to assortment, climatic and pedological characteristics and dynamics of olive fructification and oil quality over the past 10 years. The data will be collected from official documents of members of group association of olive growers in Vela Luka. The data will contain information about analysis of pedological characteristics of soil of olive groves in Vela Luka, dynamics of oil fructification, quantity and quality of olive oil of different sorts and years. Furthermore, the data concerning climate in Vela Luka and its characteristics over the past 10 years will be presented, as well as the current olive-growing situation with perspective ideas of its intensification and expansion