OLIGOPOLY

Oligopol karakterizira tržište na kojem prevladava mali broj proizvođača nekog proizvoda što vodi do toga da svaki od proizvođača ima određenu količinu tržišne moći. Ponašanja i potezi jednog proizvođača imaju direktan utjecaj na druge proizvođače jer ih karakterizira međusobna ovisnost. U oligopolu sudjeluje nekoliko poduzeća koji imaju homogene ili diferencirane proizvode. Kako je za oligopol karakterističan mali broj poduzeća, tako imaju moć kontrolirati cijene proizvoda i ponašanjem utjecati na kupce. Danas su razvijeni brojni modeli oligopola koji se dijele na nesporazumne i sporazumne oligopole. Poduzeća svojim ponašanjem i međusobnim odnosima kontroliraju tržište i različitim metodama nastoje ostvariti tržišnu moć.Oligopol is characterized as a market dominated by the small number of producers of some product which leads to the fact that every of that producers has a certain amount of market power. Behaviours and actions of one manufacturer have a direct impact on other manufacturers because they are characterized by one another. There are several companies in the oligopoly that have homogenous or differentiated products. How small number of companies are characterized by oligopoly, they have the power to control product prices and affect on behaviour of customers. Today, numerous oligopoly models have been developed that are divided into agreed and misunderstood oligopolies. The company is controlling the market through its behavior and mutual relationships, and trying to achieve market power through various methods