BP business strategy analysis from 2013 to 2015 : master's thesis

Cilj diplomskog rada bio je analizirati poslovnu strategiju kompanije BP u razdoblju od 2013. do 2015. godine. U prvom dijelu rada prikazana je vlasnička struktura te glavne i sporedne djelatnosti tvrtke i njezina povijest zaključno s izljevom nafte u Meksičkom zaljevu. Zatim su opisane misija, strategija i vizija kompanije te njihove adaptacije kroz određena razdoblja. Prikazan je utjecaj niskih cijena nafte na vođenje poslovanja tvrtke. Na samome kraju rada ukratko je opisana budućnost kretanja tržišta energijom.Abstract: This master's thesis analyses BP's business strategy between 2013 and 2015. Firstly, an outline of the company's ownership structure is presented, as well as its primary and secondary fields of activity. The company's history is also covered, ending with the 2010 Gulf of Mexico oil spill. Secondly, the company's mission, strategy, and vision are described, along with their respective variations throughout certain periods. The influence of low oil prices on the company's management policy is thus displayed. Finally, possible future movements in the energy market are briefly discussed