The Television Presentation of Food and its Values

Cilj ovog diplomskog rada bio je saznati koje se vrijednosti hrane ističu i prezentiraju u televizijskim kulinarskim emisijama. Kao temeljne vrijednosti odabrala sam izgled jela, okus, kvalitetu namirnica koja podrazumijeva podrijetlo i nutritivne vrijednosti namirnica, tehnike pripreme posebice se fokusirajući na tradicionalnu i modernu komponentu, vrstu kuhinje s obzirom na podrijetlo prezentiranih jela te, u manjem segmentu, sponzore. Analizirane su po tri nasumično odabrane epizode emisija Kod Ane, Tri, dva, jedan – kuhaj!, Slatka kuharica, Škola kuhanja, Anthony Bourdain: Parts Unknown, Oliver's Twist i Masterchef Australia. Analizom odabranih emisija došla sam do zaključka kako je najvažnija televizijska vrijednost kada je u pitanju hrana, okus, zatim dolaze izgled i tehnike pripreme.The aim of this thesis was to determine what food values are emphasized and presented in television culinary shows. I decided to focus on the following key values: meal presentation, taste, food quality (origin and nutritive value of groceries), cooking techniques with a focus on traditional and modern component, the type of cuisine considering the country of origin. Finally, as a smaller section of the analysis, I've also included the sponsorship element that is mostly present in similar television program. The analysis has been conducted on three randomly selected episodes of the following shows: Kod Ane, Tri, dva, jedan – kuhaj!, Slatka kuharica, Škola kuhanja, Anthony Bourdain: Parts Unknown, Oliver's Twist and Masterchef Australia. By analysing the selected content, I've come to conclusion that the most prominent television value when it comes to food is the food's taste followed by meal presentation and cooking techniques