Always on: museums in the mobile communication era

The paper investigates the use of mobile tools by museums in order to provide mobile access to their permanent collections and special exhibitions. In fact, it deals with the wider topic of how museums tackle the complex issue of communicating with their present and potential audience using modern (i.e., mobile in this case) technologies. The paper presents and discusses the results of a survey that was proposed to Dutch and Flemish museums mainly dealing with modern and contemporary art or with science and technology. We tried to derive some trends and best practices in order to identify a good way to provide an engaging (mobile) experience to museum visitors. These results, although not always stirring in terms of answer percentages and of what most museums seem to be doing with new media, do show a clear interest towards mobile technologies and openness to innovation in the Dutch cultural sector.