Coordination of maritime organisations' strategies with environmental requirements

U ovom radu opisuje se uspješnost poslovanja pomorske organizacije u svrhu čega je potrebno istražiti i udovoljiti sve većim zahtjevima političko-pravne, ekonomske, socijalno-kulturne i tehnološke okoline. Cilj organizacije jest prikupljanje informacija iz okoline te njihova te njihova međusobna suradnja u pomorskim pitanjima, ispunjavanju ekoloških zahtjeva i društvene odgovornosti. Kao poseban primjer pomorskih organizacija istražuju se luke nautičkog turizam i njihova nastojanja da udovolje zahtjevima okruženja pravilnim odabirom strategije i metoda implementacije određenih standarda vremena za zaštitu mora i morskog okoliša. Polazeći od tehničko-tehnološke opremljenosti i društvene odgovornosti, u radu se opisuju marine koje svojim poslovanjem predstavljaju primjer ostalim lukama nautičkog turizma. Cilj rada je istražiti mogućnost pomorskih organizacija za očuvanjem okoliša, po uzoru marina, čime se dodatno ostvaruje konkurentnost na tržištu nautičkog turizma.In this paper the success of the maritime organization's business is described for the purpose of investigating and meeting the ever increasing demands of the political-legal, economic, social-cultural and technological environment. The aim of the organization is to gather information from the environment and their mutual cooperation in maritime affairs, fulfillment of environmental requirements and social responsibility. A special example of maritime organizations is exploring ports of nautical tourism and their efforts to meet the requirements of the environment through the proper selection of strategies and methods of implementing certain standards of time for the protection of the sea and the marine environment. Starting from technical-technological equipment and social responsibility, the paper describes the marines that by their business represent an example to other ports of nautical tourism. The aim of this paper is to explore the need to preserve marine environment, on the model of the marinas, which will further enhance the competitiveness of the nautical tourism market