STRATEGIC MANAGEMENT

Preduvjet za uspješno određivanje i postizanje najvažnijih i dugoročnih poslovnih ciljeva sadržan je u strategijskom menadžmentu. U radu se ponajprije objašnjavaju pojmovi kao što su menadžment, strategijski menadžment, njihovo poimanje, proces te analiza strategijskog menadžmenta. Organizacije koje opstaju na tržištu razvijaju strategiju jer strategija podrazumijeva načine na koje ćemo ostvariti zacrtane planove. Strategijski menadžment nam pomaže u provođenju planova u djelo i podrazumijeva dugoročno razdoblje. Ta činjenica danas postaje još važnija, a kvalitetan strategijski menadžment presudan za ukupnu dugoročnu uspješnost organizacija. Strategijski menadžment daje odgovore na pitanje što menadžeri rade na razvijanju strateških odluka. Osim svoje dugotrajne orijentiranosti, strategijski menadžment je neizostavan čimbenik u suvremenoj ekonomiji zbog stalnih i brzih promjena okoline. Strategijski menadžment ima zadaću suočiti se s turbulentnom okolinom i dati odgovore na promjenjive okolnosti. On usmjerava organizacije da gledaju u budućnost i uvode promjene, što u suvremenim uvjetima poslovanja postaje ne samo pretpostavka razvoja, nego i uvjet samog opstanka organizacija.A prerequisite for the successful determination and achievement of the most important and long-term business objectives is contained in the strategic management. This study primarily deals with concepts such as management, strategic management, their meaning and understanding as well as the process and strategic analysis of management. Organizations that want to survive and succeed on the market need a strategy because the strategy involves the ways in which they will achieve their plans. Strategic management helps in implementing the work plans and involves a long-term period. Nowadays, this fact has become even more important and the high-quality strategic management is crucial to the overall long-term success of the organizations. Strategic management explains the steps that managers take in order to develop strategic decisions. In addition to its long-term orientation, strategic management is an essential factor in the modern economy because of constant and rapid changes of our environment. Strategic management has to deal with the turbulent environment and provide answers due to changing circumstances. It directs organizations to look to the future and introduce changes , which in modern business becomes not only a precondition for development, but also something that the survival of the organization depends on