Perceptual potential analysis of development of IT companies in Republic of Croatia: Relationship between croatian product and foreign competition

Ovaj rad je pisan na temu IT poduzetništva, IT proizvoda te kakav utjecaj su ostvarili u svijetu. Kroz njega se žele pojasniti početci inovacija u svijetu te kako su utjecali na različite kulturne te društvene aspekte života. Svako doba u razvoju tehnologije donosilo je inovacije koje su mijenjale sfere života te su tako pomicali granice. Poduzetnici su stvorili kompanije koje su približile tehnologiju u različite dijelove svijeta, stvarajući proizvode koji su bili revolucionarni. Koristeći nove tehnike marketinga te strategija osvajanja tržišta, stvarale su se bitke oko osvajanja tržišne pozicije između velikih kompanija. Hrvatska poduzeća imaju velike prepreke prilikom pokretanja start upa, ali do 2020. godine se prognoziraju mnogo više otvorenih radnih mjesta u IT sektoru. Prepoznatljivost IT sektora u Hrvatskoj se tek počinje prepoznavati te raste iz godine u godinu.This thesis is written upon themes about IT enterpreneurship, IT products and their impact upon the world. The beginnings of innovations through history are explained and how they have impacted different cultural and social aspects of life. Every time period in the technology developement brought different innovations which have changed different spheres of life and have breached the boundaries. The enterpreneurs created their own companies which have brought the technology to different parts of world, creating the products which have been revolutionary. Using new techniques of marketing and strategies of conquering the market, many battles have been fought on the market between big companies. Croatian enterpreneurs have much bigger obstacles upon creating a start-up, but it is expected by 2020. to make new work places for people in IT sector. Recognition of IT sector in Croatia is just about to be recognized and it grows year by year