ASSORTMENT GOODS IN THE TRADING COMPANY SILVER

U današnje vrijeme životni vijek gotovo svih proizvoda znatno se smanjio u odnosu na prethodne godine. To svakako otežava poslovanje svih trgovinskih poduzeća. U takvoj situaciji prednost trgovinskih poduzeća je što se puno lakše prilagođavaju tržišnim zahtjevima od poduzeća koja se bave proizvodnjom. Razlog za to su znatno manji financijski troškovi jer su potrebna manja ulaganja u izmjenu asortimana, u odnosu na proizvodna poduzeća koja moraju mijenjati cijeli plan proizvodnje, sirovine i strojeve. Sve to obavlja se iz razloga što je asortiman temelj poslovanja i njegov izbor određuje položaj poduzeća na tržištu. Na izbor asortimana utječu brojni unutarnji i vanjski čimbenici. Kako bi trgovinska poduzeća donijela dobru odluku o izboru asortimana potrebno je prethodno istražiti tržište, ciljanu skupinu potrošača, te njegove potrebe i želje. Takvo istraživanje najjednostavnije se obavlja putem category managementa koji je usmjeren na kategorije proizvoda i sve sudionike u opskrbnom lancu. Svi napori koji se obavljaju imaju isti cilj, a to je ekonomično poslovanje. Ono se ostvaruje zadovoljenjem potreba kupaca, a to dovodi do dobiti u poslovanju i dobrobiti za sve sudionike.Today, life expectancy almost all products significantly decreased compared to the previous year. It certainly makes it difficult for business of all commercial enterprises. In such a situation the advantage of trading companies is that much easier to adapt to market demands of companies involved in the production. The reason for this are much lower financial costs because they require less investment to change the range, in relation to the production companies that have changed the whole plan of production, raw materials and machinery. All this is done because the range of the foundation business, and his choice is determined by the position of the enterprise market. The selection range is affected by many internal and external factors. In order to trade the company made the right decision on the selection of the range it is necessary to research the market, the target group of consumers and their needs and desires. Such research is most easily done through category management that is focused on product categories and all participants in the supply chain. All efforts are made have the same goal, and that is economical operation. This is achieved by satisfying the needs of customers, and this leads to a gain in business and well-being for all participants