Cultural Industry as a Factor of Urban Development

Kulturne i kreativne industrije, zajedno (KKI), sa sektorom informatičkih tehnologija predstavljaju jedne od najperspektivnijih industrija u 21. stoljeću u razvoju urbanih sredina. Uz svoju sposobnost preoblikovanja i promjene gradova te pružanja slobode i kreativnosti u samome poslu, predstavljaju jedan od najboljih i najprivlačnijih sektora za zapošljavanje mlađoj populaciji. Iako se ekonomski često teško mjeri, zbog svoje prirode, kulturne i kreativne industrije donose i gospodarski rast urbanim sredinama, stvarajući, osim vlastitih prihoda, poželjnija odredišta za tvrtke, kao i za turiste te izgradnjom i prenamjenom infrastrukture potiču građevinarstvo, čime utječu na više gospodarskih sektora. Stvaranjem kreativnih gradova i kreativnih klastera, nastaju nova čvorišta u kojima dolazi do urbanog procvata koji je vođen mladim, kreativnim ljudima, a kreativnost zamjenjuje lokaciju, prirodne resurse i pristup tržištu kao glavni ključ urbane dinamičnosti. Kako bi iskoristili potencijal koje KKI nose, gradovi sve više ulaze u mreže, od kojih je najpoznatija UNESCO Mreža kretivnih gradova, provode megaprojekte poput Europske prijestolnice kulture ili stvaraju jedan projekt koji će nositi ključnu promjenu grada, poput Bilbaoa i muzeja Guggenheim.The cultural and creative industries, together (CCI), with the IT sector are one of the most promising industries in the 21st century in the development of urban environments. In addition to their ability to transform and change cities and to provide freedom and creativity in the workplace, they are one of the best and most attractive sectors for younger people. Although economically often difficult to measure, because of its nature, cultural and creative industries bring economic growth to urban environments, creating, besides their own revenue, more desirable destinations for businesses, as well as for tourists and building and transforming infrastructure to encourage construction, thus affecting more business sectors. Creating creative cities and creative clusters cause new hubs where urban growth is driven by young, creative people, and creativity replaces the location, natural resources, and access to the market as the key to urban dynamism. To take advantage of the potential that CCI carries, cities are increasingly entering networks, the most famous of which are the UNESCO Creative Cities Network, carrying out megaprojects like the European Capital of Culture or creating a project that will carry a key city change, such as Bilbao and the Guggenheim Museum