Film marketing methodology - analysis, strategy and tools

Ovaj diplomski rad bavi se analizom filma Hotel Grand Budapest s naglaskom na tehničke, prvenstveno snimateljske aspekte (formati, kadriranje, rasvjeta). Osim toga, obrađuje (ili barem pokušava obraditi) probleme s kojima su se susreli redatelj Wes Anderson i direktor fotografije Robert Yeoman i načinima na koje su ih zajedno rješavali. Rad također govori i o ostalim segmentima filma, poput dizajna, scenografije, kostima, glumaca, glazbe, koji su morali biti dobro promišljeni i do kraja isplanirani kako bi se napravilo ovo istinski fascinantno djelo. Jer, samo ukupnost svih nabrojanih elemenata pridonijela je planetarnom uspjehu ovog filma.The subject of the present graduate thesis is the analysis of the film “The Grand Budapest Hotel” with an emphasis on the technical, primarily cinematographic aspects (formats, framing, lighting). In addition, the paper elaborates (or at best attempts to elaborate) the problems encountered by the director Wes Anderson and the director of photography Robert Yeoman and the ways in which they jointly addressed them. The paper also deals with other segments of the film, such as design, scenography, costume design, actors, music, which had to be well-thought-out and thoroughly planned in order to make this truly fascinating work of art, since it was the combination of all the listed elements that contributed to the planetary success of this film