Kulturološke razlike u međunarodnom poslovanju i njihova primjena u poslovnom komuniciranju

Tema rada su kulturološke razlike i njihova primjena u poslovnom komuniciranju. Problem prilikom upoznavanja poslovnih partnera nepoznavanjem njihove kulture moţe rezultirati lošim poslovnim ishodom, što nije cilj niti jedne poslovne suradnje. Cilj ovog rada je bio ukazati na eliminiranje neuspješnih segmenata prilikom komunikacije u meĎunarodnoj suradnji. Kroz metode istraţivanja anketnim upitnikom ispitano je 36 ispitanika. Ispitanici su poduzeća na području Republike Hrvatske, a svrha istraţivanja je bila ispitati stupanj poslovne suradnje hrvatskih poduzeća s inozemnim te načine komuniciranja meĎu njima. Kroz 11 pitanja ispitano je koliko hrvatska poduzeća posluju s inozemnim, na koji način komuniciraju, koji jezik pritom koriste te koliko im je vaţan kodeks odijevanja i norme lijepog ponašanja u poslovanju.This essay deals with cultural differences and it's application in business comunication. Many problems may occur when dealing with business partners if one is ignorant about the cultural practices of the opposite sidewhich should be avoided when dealing with partners of different cultural background. The aim of this essay is to eliminate negative aspects which may occur during communication on international level. Through the method of conducting pools thirty six respondents (companies) were examined all of them working within Croatia. The aim of the experiment was to investigate business cooperation and quality of communication between Croatian companies and the one sabroad. Through eleven questiones several Croatian companies dealing with the companies abroad were examine; the way they communicate, which language they use and how important are the norms of business bonton and bussines attire in management