DEVELOPMENT OF A TOURIST PRODUCT ON EXAMPLE OF THE SISAK CITY

Cilj ovog rada je prikazati razvoj turističkih proizvoda i njihovu važnost u turizmu, upoznati se s procesom formiranja novih turističkih proizvoda te prikazati turističke proizvode grada Siska koji svoju ponudu bazira na bogatoj kulturno-povijesnoj baštini. U radu se navode turistički proizvodi grada Siska koji su se do sada razvili, ali i oni koji se planiraju razviti u budućnosti. Predmet istraživanja rada je razvoj turističkog proizvoda u gradu Sisku, a svrha istraživanja bila je istražiti obilježja turističkih proizvoda grada Siska, razvoj novih proizvoda te oblik turizma na kojem se Sisak želi razvijati i na kojem unapređuje svoje turističke proizvode. Istraživanje, provedeno metodom intervjua, je pokazalo da je razvoj turističke ponude na području grada Siska, u odnosu na prijašnje razdoblje, u laganom porastu. Najviše se bazira na bogatoj kulturno-povijesnoj baštini, arheološkim nalazištima te cikloturizmu koji prati riječne putove. U turističku ponudu grada Siska svakako ulaze i prirodne ljepote – položaj grada na tri rijeke (Kupa, Sava i Odra) te blizina Parka prirode Lonjsko polje. Najveća prepreka u razvoju turizma na tom području su financije. Iako se prostorno nalazi na zanimljivoj lokaciji i obiluje mnogim temama za raznovrsnu turističku ponudu, Sisak nema službeni plan za razvoj novih turističkih proizvoda, ali rade na poboljšanju i održavanju postojećih.The aim of this paper is to show the development of tourism products and their importance in tourism, and to become acquainted with the process of forming new tourist products and to present the tourist products of the city of Sisak based on its rich cultural and historical heritage. In this paper are listed tourism products of the city of Sisak, which have developed so far, but also those that are being planned to be developed in the future. The subject of this research was the development of tourism products in the city of Sisak, and the purpose of the research was to explore the characteristics of Sisak's tourism products, the development of new products and the form of tourism that Sisak wants to develop and improve its tourism products. The survey, conducted by the interview method, showed that the development of the tourist offer in the area of the city of Sisak, in comparison with the previous period, is slightly increasing. It is mostly based on the rich cultural and historical heritage, archaeological sites and cyclotourism that follows the river paths. The tourist offer of the city of Sisak most definitely also includes natural beauty - the location of the city on three rivers (Kupa, Sava, and Odra) and the proximity of Lonjsko Polje Nature Park. The biggest obstacle to tourism development in this area is finance. Although it is located in an interesting location and abounds in many topics for a diverse tourist offer, Sisak has no official plan for developing new tourist products but works to improve and maintain the existing ones