Hosting in private accommodation as an added value in a tourist destination

Suvremeni turisti spremni su na veću potrošnju ako im se ponudi upravo onaj splet aktivnosti, odnosno integralni (složeni) turistički proizvod koji će zadovoljiti njihove specifične potrebe. Turistička usluga se prilagođava i postaje visokopersonalizirana, uklopljena u autentično okruženje destinacije odnosno posebni i nezaboravni doživljaj i iskustvo. Prema podacima Hrvatske turističke zajednice, u strukturi komercijalnog smještaja, tijekom 2017. dominira promet u objektima obiteljskog smještaja. Gosti u privatnom smještaju posebno cijene tzv. dodanu vrijednost koja nije očekivana. Upravo zbog dodanih vrijednosti, gost će možda odlučiti ostati duže, ponovno se vratiti, zanemariti pojedina negativna iskustva ako ih je imao ili preporučiti rodbini i prijateljima za dolazak. Osim što je gost direktan kupac usluge smještaja, on je i potencijalni kupac svih ostalih proizvoda i usluga koje se nalaze u neposrednom okruženju. Kroz dobru informiranost iznajmljivača o ponudi u turističkoj destinaciji moguće je gostu ponuditi i dodatne usluge na koje možda nije ni računao kada je planirao svoj dolazak. Autor na temelju vlastitog iskustva ističe nužnost domaćinskog prihvata gostiju, odnosno hostinga. Stoga je osmislio nekoliko pitanja koje uvijek koristi, jer odgovori gosta dobivenih kroz razgovor, domaćinu omogućavaju individualno kreiranje i pružanje usluge s naglašenom dodanom vrijednosti.Contemporary tourists are ready to spend more if they are offered the combination of activities, that is, an integral (complex) tourist product, which will meet their specific needs. The tourist service is adapted to and becomes highly personalized, embedded in the authentic surroundings of the destination, creating special and unforgettable encounters and experience. According to the Croatian Tourist Board, family accommodation facilities dominated the commercial accommodation structure in 2017. Guests staying in private accommodation especially appreciate so-called, added value that is not really expected. Because of this added value, guests may decide to stay longer, return, ignore negative experiences if they had any or give recommendation to family and friends. Apart from being a direct customer of accommodation services, guest is also a potential buyer of other products and services in the surroundings. If the host is properly informed about the tourist destination, he can offer the guests additional services that they did not know existed or did not take into account when planning their trip. The author, based on his own experience, points out the necessity of hosting. He therefore devised a number of questions that he regularly uses, as guest’s responds received through the conversation allow the hosts to individually create and provide services with pronounced added value