Role of human resource management in implementation of business strategy

With As it stands in the introduction, the aim of this thesis was to bring the reader closer to the nowadays popular topic of human resource management and provide him new and interesting insights in that field. With development of new economy and knowledge workers, human resource manager’s role became increasingly important. People are our most valuable assets and company should use it wisely. In this paper, we described basic human resource processes. Company should invest more resources in attracting and developing human resources. Business strategy and HRM became connected in 21st century. Regardless their business strategy on industry, companies are not able to gain competitive advantage or develop without HRM. Nowadays we have examples of many companies such as Apple, Google, and Microsoft that became industry leaders based on their human capital. People are main drivers of innovation and development and because of that, they should be main focus of every business strategy. Human resource management change dramatically during last 20 years, now we have different type of industry that is driven with „heads more than hands“. Because companies should firstly concentrate on developing their target market, that can bring them competitive advantage to market. Each company has its own competitive strategy and according to that should determine their target intellectual capital. Knowledge workers are vital for every company, but companies still need to invest to develop their qualities. Without right trading, motivation and development companies are not able to take advantage of their human capital. Because of that human resource process is very important and should be implemented in every company. Adris group has provided example of successful strategy that is used to attract educated people with Croatian routes that live abroad. Company address important social issue of young and well educated people that are living abroad. This people are highly valuable assets to company, due to their knowledge, experience and ability to speak more languages