THE USE OF INTERNET IN PROMOTION

Tema završnog rada je: Tehnike promocije putem Interneta na primjeru Brodske udruge tamburaša. Prije same obrade teme na praktiĉnom primjeru, odraĊen je teorijski aspekt vezan uz spomenuto podruĉje. Zadaća rada je objasniti koliko je marketing, odnosno promocija putem Interneta vaţna za djelovanje neprofitnih organizacija. Glavni cilj rada je probuditi svijest kod djelatnika/volontera neprofitnih organizacija o vaţnosti promocije putem Interneta. Na praktiĉnom primjeru Brodske udruge tamburaša, analizirani su naĉini i uĉinak promocije putem Interneta te neprofitne organizacije.The subject of this thesis is "Internet Promotion Techniques On The Example Of "Brodska Udruga Tamburaša" Society. Before this subject was examined in a practical example, one had to work on the theoretical aspect of it. The main goal was explain how unprofitable organizations can benefit from Internet promotion, marketing and advertisement, and affect its volunteers in a way that they can come up with a notion of the importance of said techniques. When "Brodska udruga tamburaša" is concerned, the ways and effects of its Internet promotion were analysed in a practical sense