CULTURAL TOURISM DEVELOPMENT STRATEGY OF SINGHASARI KINGDOM TEMPLE

"Cultural tourism is a human travel activity undertaken to enjoy the culture of an area consisting of living conditions of society, customs, art of crafts, historical buildings and various historical areas that exist that can be developed as an asset or tourist attraction. One of the historical buildings of Indonesian culture is the Temple. From the existing temples there are Temple Kidal, Jago Temple and Singhasari Temple relics Singhasari Kingdom that can be developed into tourism assets. The research method used to find out the site of Singhasari Kingdom Temple, is Content analysis, to know the potential and problems of each Tour of Singhasari Kingdom temples viewed based on tourism and tourism activities. While to formulate development strategy is SWOT Analysis. After conducting research, there are several tourism development strategies Singhasari Kingdom temples that utilize the potential of tourist attractions, developing kompenen & tourism activities, thus forming strategic development. " Based on the history and the tourism compenent, the tour of Singhasari Kingdom temples can be developed with the concept when visitors visit this tour they can see the tourist attraction is the beauty of existing temple buildings (Some to see), study fragments of reliefs that contain elements of life value (some to do), providing support such as provision soevenir space so that visitors buying something that can be purchased (some to buy), and provide facilities, infrastructure Singhasari kingdom temples and develop candi- temple Singhasari kingdom into travel packages based on historical and accessibilit