Tourist events, fairs and sponsorships in promoting national park Paklenica

Ovim radom se ukazuje na specifičnosti i promociju nacionalnih i prirodnih parkova koji upotpunju prirodne ljepote na prostorima Hrvatske. Nastoji se prikazati problematika zaštićenih područja, a naglasak rada je na detaljnoj analizi slučaja Nacionalnog parka Paklenica. Rad je koncipiran u nekoliko cjelina. U uvodu su općenito opisane prirodne karakteristike NP Paklenice kao glavnog predmeta rada, navodeći izvore prikupljenih podataka i strukturu, te sadržaj rada. Druga i treća cjelina daju uvod u središnji dio samog rada, opisujući važnost marketinga i promocije na području turizma, te specifičnosti zaštićenih područja, poput nacionalnih i prirodnih parkova. Četvrta cjelina se bazira na detaljnoj analizi slučaja NP Paklenice, ukazujući na bogatstvo prirodnih i kulturnih resursa, te raznoliku turističku ponudu koja NP Paklenicu čini sve popularnijim i posjećenijim nacionalnim parkom u Hrvatskoj. Na kraju, zaključak sadrži završni osvrt na rad u cjelini.This bachelor's thesis refers to the specific characteristics and the promotion of national and natural parks, that complements the natural beauty of the Croatian territory. The goal is to show the problems of these protected areas, and the emphasis is on a detailed analysis of the NP Paklenica case. This bachelor's thesis is divided into several sections. The introduction generally describes the natural features of NP Paklenica as a major subject of this thesis, citing sources of the data collected, and the structure and content of work. The second and third sections provide an introduction to the central part of the work, describing the importance of marketing and promotion in tourism, and the specifics of protected areas, such as national and natural parks. The fourth part is based on a detailed analysis of the Paklenica National Park case, showing its natural wealth and cultural resources, and also describing diverse tourist offer of the Paklenica National Park that makes it more and more popular and visited national park in Croatia. In the end, the conclusion contains the final review on the work